For the 1st time, a major international beer competition is going to be held in the warm, beer-loving region of the Mediterranean Sea - BIRA 2011. The Competition, as the highlight of an International Beer Week, will take place in Israel, whose beer market enjoys a phoenomenal yearly growth of 17%.
During the last few years, Israel has been experiencing a genuine revolution in its beer market. Hundreds of different beer brands are sold regularly, tens of boutique and home breweries are established, a first international beer exhibition has been held this year and the number of imported brands is growing rapidly. At the same time, customers' interest in getting to know the world of beer and widen the knowledge and experience is growing fast, many beer courses are held and dedicated beer bars are opened nation-wide.
With an open, free economics encouraging international trade, Israel provides a unique opportunity for beer marketers worldwide. The Competition, open for brands and samples from all over the world, is a fine opportunity for high-profile international exposure, professional proof of quality and a chance to expand to important new, fast-growing markets. The competition and the beer week is produced by "The Grape Man" – Israel's biggest leading house of Wine & Spirit culture and education. Why participate?
Experience- The International Beer Week will be organized, managed and produced by a group of local and international entrepreneurs, with a wide knowledge and experience in the international beer industry. The group is headed by "The Grape-Men" – Israel's biggest education center of wine and spirits, producing each year 2 similar events of wine and olive oil – The TerraVino and TerraOlivo competitions.
Professionality – The beers will be judged by high quality tasters, headed by Ing. Josef Tolar from the Czech Republic, consisting of opinion leaders in the segments of beer production, journalism and business, thereby affecting the world press and trade both within Israel and in other countries.
Wide spread exposure - The Competition will provide a chance for global exposure to the winning beers through the mass-media and the Internet, to expedite local and international sales.
Play with the best – The Competition will provide a unique chance to compare finest beers from all over the world.
Welcome to Israel - Israel is a fast growing market for quality international beers. The Competition provides a unique chance to meet importers and distributers well-established and experienced in the local market.
Prestigious awards - The BIRA awards won in the Competition are expected to be of the most prestigious awards in the beer markets worldwide
The Beer Week will also include:
A congress, under the title of "The Beer Revolution – Quality, Availablity & Health", with professional presentations from the international and the local markets, accompanied by unique tasting sessions. The conference is aimed at Boutique breweries' owners & producers, importers, leading beer marketers, retailers, specialist shop owners, restaurants & bars, nutrition experts etc.
An expo area in the same venue, presenting the competition's prize-winning beers and others.
